Animation allows you to convey a message in an interesting way and bring it to life. There are a variety of ways to use animation on your website. It can be a call-to-action, it may allow you to provide more information about a product that would not ordinarily fit within the web real estate, and more. Animation elements should complement your website and not distract the user.
I created and produced this video for a NASDAQ bell ringing. It was the first one that the company had ever done. I only had a few days to come up with ideas, then produce and submit to NASDAQ. Since this was on such a tight deadline, we decided to go with a brand ad versus a product specific ad. This piece was created using After Effects. This is a live stream of when it ran. The video appeared on the NASDAQ tower for approximately 30 minutes.